Diversified and product categories should be defined.Marketing and promotional strategies should be defined completely.Both partner should allocate a distribution of work in a way that revenue increasing activities can be focused.Decision on task allocation must be decided between the minor partner and Traviss and implementation plan framework should be structured.After that company could implement the other 2 options of expanding globally and diversifying their portfolio of product. Although company could increase its product offering to some extent by retaining the current location which would help the company to gain their maximum customer base capacity. By applying this option company could further work on its weaknesses and opportunities by achieving maximum capacity. The option which is most suitable for the Flip Factory Incorporation in the current phase of the company is to retain the current location which is an option 3.
